Eco-Living
Eco-living is the art of living your dreams while minimising your impact on the environment. Topics will include waste, energy, recycling, green building, transport, food, product reviews, book reviews and anything else to help readers live within ecological limits.
Friday, January 09, 2009
Thursday, October 09, 2008
Are we at a point where Sustainability = sustainability?
First published on my Sustainable Business Blog, and I thought it may interest Eco-living readers given the current situation:
I'm not an economist, but here's my take on the current financial situation. The bank crashes are due to the bubble bursting in the 'sub prime' mortgage market - too much money lent to too many people who can't afford to pay it back - a clear Corporate Social Responsibility issue (that's real grown up CSR, not the paper thin small-local-donations type CSR). We are also afflicted by 'short selling' - betting on shares losing value has serious ethical implications too - gambling on horses losing is illegal in many countries for good reason. Other industries and the general public are struggling with high and rising oil prices (an environmental issue) - leading to a breakdown in consumer confidence which furthers the vicious circle.
Sustainability with a big 'S' is about economics, environment and ethics. In the past there has been a need to differentiate between this and the small 's' sustainability ie the medium term viability of an organisation. But now I believe the two have converged and Sustainability is not an option when it comes to sustainability. Proper CSR would have saved the banks, and energy efficiency and/or a distributed energy system would make the economy much less dependent on the price of oil.
Maybe now we will wake up and smell the (sustainably sourced) coffee.
Labels: economics. csr, green business blog, sustainability

