Tuesday, May 22, 2007

A Greener Apple (coming soon)

I'm writing this blog on a three and a half year old Mac PowerBook. I've always owned Macs, as they fit my self-image/delusion of a techno-anarchic-creative sorta guy (and they don't crash half as often as W*nd*ws PCs). Us Mac users are notoriously sanctimonious and downright snooty when it comes to our IT, so it came as a bit of a shock when Greenpeace launched a campaign against Apple for coming bottom in their scorecard of electronics companies for the second year running (see graphic).

Apple's brilliant, but notoriously brittle, CEO Steve Jobs reacted dismissively to the campaign at first, but something must have sunk in as he has now launched an impassioned defence of Apple's record, trailed on the front page of their website. The most significant part is a pledge phase out of the dodgier chemicals in its product range, Brominated Fire Retardants (BFRs) and Polyvinyl Chloride (PVC) by 2008 - other computer manufactures have pledged to phase them out by 2009.

So I can go back to being smug about my Mac...

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